Alphabet Phonétique

Aaaaah.. Alpha Papa. Alphabet Phonétique.
My fashion lovechild, which I founded with two partners in 2017.
We met during our study whereafter we specialized in different specialisms: Fashion (Denim) / Marketing / Design. After thinking “our skills are different but complementary and the things we love are familiar” we made some dreams happen.

Hard work and dedication, and a huge investment of time and energy, but in the beginning of 2018 Alphabet Phonetique was officialy born.

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We’re a cross-cultural brand for people that don’t want to fit into one box only.
The ones that see themselves as citizens of the world, who’re not afraid of the new and are always seeking the thrill of unknown experiences.
For whom one box is never enough.

We transcend traditional boxes and make something universal. Something that everyone can understand, once you’re in the know.
Inspired by the phonetic alphabet, sign language, morse code and all other forms of barrier breaking communication.
To connect with anyone, anywhere.

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