Building a new brand that elevates heated tobacco offers to a new level. A smarter alternative to the traditional experience of combustible smoking . In keeping with this sense of evolution our positioning is heated tobacco the way it should be, establishing PULZE at the forefront of this movement.
Tobacco is an intimately personal choice, therefore PULZE communicates on a human level:  tech with a human touch, which speaks to all the senses with a warm, welcoming familiarity.
Tasked with creating the PULZE brand from scratch, we brought together a truly multi-disciplinary team armed with the full spectrum of skills. With the background of a longstanding client/agency partnership, we were able to work closely in a holistic way to meet the challenge of uniting the many brand assets and touchpoints in a cohesive fashion
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The digital journey

To complete the customer journey, we translated our core brand elements seamlessly into an engaging, responsive and scalable customer centric digital system that continues to build and nurture relationships with PULZE users.

Using our iconic brand shape as a visual glue throughout, we created a dedicated digital environment – from a premium website to dynamic motion graphics – that brings to life the personality of PULZE.

Brand Video

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